Editing Blog

My group’s editing process was very complicated. Since we did our recording on one of our group members phone, we had to use a different method to dump our footage into the computer. The way we tried to use did not work and we had to save our filming into a flash drive instead of the computer.  We came to school the next day and we were told that we had to edit our commercial. Our complications started right at the beginning. We couldn’t find a computer with internet access. We talked to our teacher and she told the class to only use one computer per group. That opened up some space and we found 3 computers next to each other. We tried all three and only 1 had the editing app Pinnacle Studios, that we need to edit our commercial. We were happy because almost all groups were having difficulties trying to find a computer containing that app. We started trying to dump our footage from the flash drive to pinnacle studios, but the app was not working. We were really frustrated because we tried more than 4 computers and none of them worked and we couldn’t get our work done.

The teachers announced that all computers had a problem so we didn’t have to worry about ending our blog. My group didn’t give up. We started the editing process using Camilo’s phone. The app that we used was iMovie. It was really easy to use and we could make the appropriate cuts to make our commercial be 30 seconds long. Our raw commercial ended up being 50 seconds, so we had a lot of editing to do. Thankfully iMovie helped and we could at least do some important cuts and fast forward some of our footage. After we did some of the cuts we started thinking about a background song to put into our commercial. We decided to use a good song that was used in one of the Nike commercials in the past.

Overall today was not a good day. We couldn’t get as much work done as we wished. The whole class is disappointed and we hope that we can get better computers in the future. Most of our computers are from almost a decade ago and they are really slow. Our group lost almost 15 minutes to just log into our accounts. That time is not comparable to the amount of time we wasted today because of malfunctions. The only good thing is that it didn’t just happen to us, it happened to the whole class so we will probably get extra time to finish up our work. A really great thing is that we did some simple editing on Camilo’s phone to get a step ahead in our project. I just hope that we are able to work during class next period. One thing is certain, our school needs new computers so we can work more efficiently.

Filming Blog

Last class me and my group started the filming process of our commercial. We were provided a camera, a tripod an SD card and cases for everything. We first started by signing the agreement sheet that let’s us use the school’s materials in our own responsibility. After that we were then provided with the camera and the other accessories. We headed to the school’s soccer field, where our project would be recorded. When we arrived we set everything up and were ready to record really quickly. We noticed that the camera quality wasn’t so good, so we tried recording with Camilo’s phone, and that ended up being a great idea because it was easier to record and the camera quality was better. The only problem with that change was that we couldn’t fit the phone on the tripod, so we had to re film some takes because the camera was shaking. We also got really lucky because it rained the day before so there were some puddles and we were able to improvise and get a really cool shot using the water, that ended up being our best one. We also improvised on some of our script because we weren’t able to get enough people to make a crowd so we took that out of our commercial.

My group was made up of 3 people. The group consisted of me, Camilo and Xavier. We separated ourselves in 3 different tasks. I was the actor, Camilo was the camera man and Xavier is the editor. What I had to do the whole time was act. I honestly don’t believe I’m a good actor but I think I did pretty good considering the fact that it only took us 20 minutes to record our whole commercial with extra takes and more. Our commercial was really well planned so when it came time to film all three of us were ready to do what we had to in the least amount of time possible. The commercial was all about soccer which is a sport that I play in real life, so some of the skills were easy to do because it’s something that I do on a daily basis. The most difficult shot we had was one that I had to score a goal from really far away, but we handled it pretty well with Camilo’s filming skills and my soccer skills we filmed that take in less than 5 tries. The filming part of our commercial went pretty smoothly and we really enjoyed doing it.

Our problems started to happen after the filming was done. After we finished filming we went to the bathroom to change our clothes since it was really hot outside. After changing we went back to the classroom and returned the sheet and all the materials provided from the school to us. After returning everything we were told that we had to dump all of our footage to the computer. We noticed that the process that we were going to do before would take a way a lot of the quality of our film because google drive compiles all the videos making the quality lower. So what we decided to do was to send all the videos to the computer using a charger but the computer was really slow and it wouldn’t load. When the computer finally loaded it gave us an error and we couldn’t find a way to dump our footage into the computer to get a grade. After many tries we ran out of time and the bell rang, our teacher allowed two of us to stay and try to finish dumping. Xavier and Camilo stayed because Camilo owes the phone and Xavier is an expert on computers, I went to class hoping they would get everything done. After 30 minutes we were finally able to dump our footage with quality to the school computer. Overall, our group did really well on this project and I had a lot of fun making it.

Storyboard

For our commercial storyboard, we will include shots such as a wide shot where our subject is looking at the goal before practice. We will also use a close up on the Nike cleats and the soccer ball. Along with the close up we will include an extreme close up on the subject’s eye, nose and mouth. There will be an over the shoulder shot when the subject is walking from his car towards the field. In that same scene we will also be using a tracking shot as we are filming the subject walk to a different location.

Along with shots we will also be using different camera movements. One of these movements will be a tilt when we film the ball going to the goal. We will also use a pan when our subject is placing the ball on the ground to take his free kick. Another camera movement will be a zoom, this will be used when we zoom the into the ball and the cleats.

Editing will play a big part in our commercial. Our main edit/transition will be a jump cut. Some examples will be when our subject walking to the field we will cut to when he is putting on his cleats already in the field. A very important part in our film will be a graphic match, this will be used when we do a close up of the ball, it will cut from day to night, and practice to game. Our last shot will be an insert, it will be at the very end when the subject scores, this will cut into a Nike symbol.

Editing Blog

Today October 14th 2019 In class, we learned the procedures of what we will have to do on the day we film and on the days we edit our commercials. In the begging we were taught how to check out the cameras. Our teacher explained how we were supposed to manage the camera and its components, like the SD card and the tripod. We were told how to fill out the the forms to rent the camera, so when the day of the filming comes we will be prepared to do what we are supposed to fast so we can have as much class time we can to film our commercial. After we learned about the agreement sheet we learned how to manage the tripod. I payed attention very carefully to the instructions because one small mistake could cost us the commercial or even worse, break the camera in some way.We will edit our commercial using pinnacle studios and to do that we need a log in and password from one person of our group. It is important that we always use the same person to log in so we can edit our commercial.

Our teacher went over every single little detail on how to use pinnacle studio. She taught us how to save programs, cut, add light or take away light and many other things. This period helped us a lot because when we get all the footage done it won’t take long for us to finish the editing and be done with our project. We also learned how to “dump” our footage from the camera into pinnacle studios safely, so we don’t have any risks of losing our footage and have to re shoot it again. I could tell that Mrs.Marchionne was an excerpt on pinnacle studios because they way she was explaining us how to do our editing was very clarifying and easy to understand. A really important point that our teacher made was that it is important for us to write the person that we are using log in and password because in case that the person is absent my group would still be able to finish our work easily.

Overall this class period was very helpful for me and my group because none of us new how to use the materials that the school provides for us properly. We also didn’t know how to edit on pinnacle studios, and even to dump the footage from the camera to the computer properly. Mrs.Marchionne’s explanation was really good and helped me and my group to understand the procedures and how to do what we have to do right and in the easiest way possible. She was very clear on her explanation and that was really easy to comprehend. Me and my group are ready to get started on filming. We will make sure we handle all the materials carefully. We will also edit our commercial the way our teacher taught us. Hopefully we will be able to do on the field exactly what we have planned on the transcript paper and get a good grade on this project.

Planning Blog For Nike Commercial

On October 7, 2019,  our commercial project was assigned. In this commercial Camilo, Xavier, and I have decided to work together. In our group discussion we have chosen to go with the idea to be a Nike based commercial, and will focus on the soccer aspect of the company. Our idea is to have an individual come out of the car with their “Nike” bag. Then as the individual walks towards the field the camera view switches to a over the shoulder shot. After this shot has been captured we will then transition to the player putting on his “Nike” cleats and we capture a close up of the cleats being tied up. Next the individual is shooting the ball and constant clips of him shooting on the keeper is captured. Lastly a slow motion video is captured as the individual rockets a shot into the top corner. Thus ending the scene with the nike logo and the phrase “it starts from the beginning” quote.

Today, October 10th, we will be working on the planning of our commercial. This will contain the parameters of our, props, costumes, locations, and our back-up plan. Then, about four days later, on October 14, we will be storyboarding our commercial. This will really set in stone our plan for the final product. Finally, the day will come, eight days later we will be filming at the field; however, we will be on a tight schedule as we have about 90 minutes to film put whole project. We will  in have to have all our props ready.

In this project we will need a car, nike cleats, a nike bag, a nike soccer ball, goalkeeper gloves, and the use of the Fort Lauderdale High School soccer field and the parking lot. With all this equipment and being allowed to use the field it will greatly help to make this commercial a great success. Furthermore, the individuals in the film will be wearing Nike apparel, as it is vital to show the Nike symbol at all time.

If by any chance there is no possibility of using the field or parking lot. We have come up with the idea that the High school’s men locker room will be the best choice to go with as we can still make a great commercial as we take the aspect of preparing before the game even starts.

Codes and conventions

In our project we will be taking the approach of a Nike commercial. Due to the fact that Nike commercials are focused on the aspect of sports it is completely essential that the ad contains anything athletic. This could be sports equipment, sports clothe, or athletes. If the video does not consist of any of this then it will have a drastic impact on the message of advertisement due to the fact that when people see Nike they see a powerful and striking image.

Furthermore, in a Nike commercial it always makes sure to portray the Nike “swoosh” symbol. The reason for this is that the symbol has become renowned world-wide. If the Nike symbol were to not be shown it would possibly make the commercial seem much weaker due to the reason that it doesn’t carry so much weight as it would if it actually did have the symbol present in the advertisement.

All around the world Nike is known as the best brand for soccer products, such as cleats,balls, gloves, shin guards and etc. In our commercial we are trying to show how dominant Nike is on the soccer market. We will show how it’s slogan, “Just Do It” apply to their products. 

Introductory

Hi, my name is Mario, I am 16 years old and I attend Fort Lauderdale High School. I was born in Brazil and lived my whole life there until 2016, when my dad got an offer to come play soccer professionally in the United States. My family was really excited but also scared because it was a different country and none of us spoke English at the time. We came and that was one of the best decisions of our lives. In the beginning it was pretty hard but, we got used to it and by the first year me and my sister were speaking English fluently. My parents are still learning but their progress is very noticeable.
My dream for the future is to become a professional soccer player just like my dad and my grandpa. Soccer grew on me since I was 2. My dad used to take me to his practices and I would just kick a soccer ball for the whole day every day. By watching him I started loving the sport and started playing for a team when I was 6. When we moved here I started playing soccer for school and that was an amazing experience because we dont have school soccer in Brazil, and that just made my passion for soccer grow even more.
 This year is my junior year and by far it is the hardest one of them all. I am taking 4 AICE classes this year including Media which is my favorite because of the context, the teachers, and because I have a lot of friends there. Next year I want my year to be more relaxing then this one, but I doubt that is going to happen because of all the service hours and worrying about what college you want to go to. My dream college is UCF, not only because they are a great college but they also have a D1 soccer team, and I feel like I could really get a scholarship there.